Leveraging LinkedIn To Promote Your Music

Posted by Juice God on

Use LinkedIn To Further Your Career In Music

Networking, Networking, Networking!

LinkedIn is literally all about networking.

       This is the one social network I would recommend to anyone hoping to make professional connections and do deals.

       It’s not as exciting as Twitter or Instagram, but if you want to market your brand and music to the deal makers, this is where you should be spending more time.

Linked In Connected
(image: LinkedIn)

Here are my tips to make use LinkedIn to further your music career: 

  1. Your Profile Picture

It’s important to use a professional photo, not a personal photo such as one of you with your family/dog/best friend. Use a picture that’s taken with a high quality camera. Avoid selfies.

  1. Professional Status Updates

LinkedIn status updates are the perfect place to brag about your professional accomplishments – new albums, huge sales, awards, downloads, notable collaborations, etc.

Try to keep status updates more formal than you would on Facebook. No swearing, no slang. Avoid topics like smoking and drinking.

  1. Summarize Your Talents

The Summary is where you sell yourself and is a place to inject a bit of your personality.

If you are applying for any job and there are lots of candidates with similar education and experience as you, what makes you stand out? Think about your strengths and individuality. Use the summary to explain how your music is different. Discuss your songs and albums in detail. Share your sources of inspiration.

Linked In Digital Trends
(Connections often post job vacancies for the music industry
on LinkedIn – image: digitaltrends)
  1. Target Your Posts

A LinkedIn study found that there was a 66+ increase in audience engagement when posts were targeted. Auto-scheduling posts is fantastic for saving time, but it pays to throw in a few targeted posts too or you will seem too robotic.

How do you target your posts? Click the “Targeted Audience” option, a box will come up and give details based on company size, industry, function, seniority, or location. When you click on options, you will see exactly how many people you are choosing to target with your post. But be careful not to target too narrowly and miss out on potential connections.

  1. Join and Create LinkedIn Groups 

       Joining groups gives you access to new connections. It’s important to find relevant groups (use the Group ‘search’ function), and groups that are well-managed with regular dialogue otherwise you’ll be wasting your time. Don’t just join a group and self-promote – it’s important that you contribute to discussions and give helpful information.

Creating a group gives you the opportunity to generate leads from decision makers.

Tips for creating a LinkedIn Group:

  1. Add keywords in your group description as this helps with LinkedIn’s search, and keywords in the title helps you get found in search engines.
  2. Add your blog or website address to the group to increase traffic to your sites.
  3. Add a RSS feed so any updates land on member’s home pages.
  1. Use Advanced Searches To Find Contacts

Find influential people in your target market by clicking on ‘Advanced’ at the top right side of your home page next to the search box. Then you can input criteria to find connections to relevant people. You can search by keywords, title, location, industry, function and seniority.

Advanced People Search

(image: aliumpartners)

  1. Timing Is Everything

Timing when to publish your posts is crucial.

People don’t check LinkedIn on weekends as much as they would Facebook orTwitter, as it has very business-orientated members (i.e. A lot of engagement coincides with normal work hours).

LinkedIn statistics for most popular days to post updates to your profile are below:

Linked In Statistics

(image: mediame)

  1. LinkedIn Answers

LinkedIn Answers is a forum-type resource where you can ask questions and learn from others.

Perhaps you have some questions about a part of the music industry you don’t understand, or are hoping to move your music brand into a different industry and need advice or guidance.

This may be where you find potential partners for future developments with your brand.

LinkedIn has free and premium options so you are under no obligation to continue if it doesn’t match your needs. The free option gives you access to Groups and LinkedInAnswers so you can definitely test it out.

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